You’ve probably heard a lot about Slack – the messaging app that almost every workplace seems to be using.
But you’re here because, for whatever reason, you haven’t given it a try and aren’t sure what all the fuss is about.
While you’re a bit late to the game, now’s a great time to discover what Slack is able to do for you and your teams.
To help you with this, we’ve created this handy guide to Slack so you can get up to speed quickly.
Let’s take a look inside.
What is Slack?
Slack is essentially a chat room for your whole company, designed to replace email as your primary method of communication and sharing.
Its workspaces allow you to organize communications by channels for group discussions and allows for private messages to share information, files, and more all in one place.
Plus, Slack integrates with a host of other apps so you can manage your entire workflow through one platform.
Here are a few of its key features:
Teams & Workspaces
Slack allows businesses, communities, and other organizations to create a private, dedicated workspace complete with a custom URL.
After a simple signup process, you’ll be able to invite your team to join and start getting work done.
For small to medium-sized companies, you’ll likely need just one workspace organized by public and private channels to meet all your needs, but it also has features to help enterprises manage multiple workspaces if that makes more sense (more on that below).
Company-Wide and Private Messaging
Slack messaging is grouped into channels and direct messages to organize conversations and replace communications that might otherwise be scattered across emails, text messages, or in person meetings.
Public channels are open to all members of a workspace and can cover everything from different marketing and sales operations to random discussions and streams of memes (if you’re company likes to have as much fun as we do).
You can also create Private channels in it to help break down large teams into their relevant working groups or restrict sensitive conversations or work materials to relevant team members.
And Slack allows private messages, sent directly to other team members, so you can have one-off communications or keep things organized between you and specific members of your team.
Integration with third-party services is one of Slack’s most powerful features.
These let you use some of your favorite apps right within Slack – so you don’t have to keep switching tabs, remember where that shared link went to, or open up another application just to quickly double check something.
Some of its major integrations include:
- Google Drive
Read on for a list of some of our favorite integrations.
How much does Slack Cost?
it offers plans from Free to $12.50 per user for most businesses (with enterprise pricing available on request).
Here’s what each plan includes (higher tiers include features of lower tiers):
- 10k Message Search
- 10 Integrations
- Two Factor Authentication
- One on One Voice and Video Calls
- 5GB of Total Storage
- Standard Support
Standard – $6.67 per User/per Month
- Unlimited Search History
- Unlimited Integrations
- External Access Features
- Custom Retention Policies
- Up to 15 participant Voice and Video Calls with Interactive Screen Sharing
- Enhanced Search Features
- 10GB of Storage per Team Member
- Priority Support
Plus – $12.50 per User/per Month
- Additional Authentication Features
- Compliance Exports
- Additional Administration Features
- 20 GB per Team Member
- 24/7 support with four-hour response time
- 99.99% guaranteed uptime SLA
- Multiple connected workspaces
- Additional storage and security
- Dedicated support specialist
How to Use Slack in Your Business
Creating your team’s Slack workspace is quick and easy, here’s how to sign up:
- Head over to Slack’s website and enter your email address.
- Choose the name for your Slack team.
- Create your team URL ([your_team_name].slack.com usually works well).
- Choose your personal username.
- Enter the emails of employees and coworkers you’d like to have join.
- Your Slack workspace will then load, follow the brief tutorial to learn the basics and you’re ready to go.
As we mentioned above, Slack workspaces are divided into channels and direct messages.
Public channels are open to your entire team.
All messages within a public channel are automatically archived and searchable by everyone.
You can identify public channels by the “#” hashtag icon next to their names.
Private channels are not open to everyone in your workspace; team members have to be invited to join a private channel to view, search, and participate in that channel’s discussion.
Private channels have a lock icon next to their names.
Direct messages are best for ad-hoc or quick discussions with particular team members.
These conversations are only visible and searchable by you and other members of a direct message thread (you can create a direct message thread with up to 8 other people).
In addition to simple text messages, sharing files and documents is one of the basics of modern collaboration.
Slack enables you to share all types of files in your workspace, including (but certainly not limited to):
- Word Documents
And depending on the file type and integration you use, Slack will even “unfurl” certain types of content – so you can see/watch/listen right inside the app.
Search is one of the most powerful features of a Slack workspace; people, Messages, and files are all searchable.
When you begin typing in the search box, Slack will suggest certain modifiers and show you related channels, team members, and search history to help you find relevant results.
You can toggle between message and files, sort by most recent or relevant, and exclude channels from your search.
You can even use a number of special words and commands to find exactly what you’re looking for – fast and easy.
From any chat window – whether you’re in a channel or direct message group – you can use a few different commands to modify messages, notify a certain group, or perform a few admin functions.
- Edit or delete messages
- Emphasize words or phrases by using *asterisks* to create bold text or _underscores_ for italics.
- @username – sends a notification to the person you’ve mentioned specifically
- @here – sends a notification to everyone currently active in the channel
- @channel – sends a notification to every member of a channel, active or not
- @everyone – sends a notification to every member of your Slack workspace (must be posted in the General channel)
- /open – create a new channel
- /leave – leave a channel
- /archive – archive the current channel
- /collapse – hide all images and videos in the current channel
- /expand – show all images and videos in the current channel
- /who – list all members of the current channel
- /remind – Creates a reminder for you or another person/channel
You can find a full list of Slack slash commands here.
Or make your own custom slash commands using Slack integrations by going here (you’ll need to have set up a Slack workspace).
Notifications let you know about messages and shared resources that need your attention.
You can choose to receive notifications in a number of ways: on your desktop, mobile device, or email.
You can even customize notifications by channel so you can prioritize your attention.
Slack’s app directory features over 1,000 integrations you can use to enhance your Slack workspace.
This is what makes Slack more than just an online messaging system. It’s a complete communication and productivity solution.
With Slack’s integrations, you’ll be able to do things like:
- Centralize all your notifications – from sales to tech support to social media
- Quickly find and share data and documents from your other business applications
- Manage your workflows from one platform
Check out some of our favorite Slack apps below.
Best Slack Apps and Integrations
Simple Poll enables you to poll your team right within Slack, so you can quickly create a poll, gather responses, and share the results.
Intro lets you create a private professional network for your Slack team members.
When you install this integration, it automatically creates a full member directory with detailed profiles of every member so you can get to know each other better.
Everyone on your team can then add their personal contacts so you can find new talent or potential clients and ask for an introduction.
With Tettra, you’ll be able to organize and share important knowledge with a wiki built right within Slack.
While Slack’s chat messages are quick and transactional, with a dedicated internal wiki you’ll be able to create and share deeper, more thought out knowledge easily.
Slack’s Trello integration makes working with everyone’s favorite project collaboration tool fast and simple (if you’re not sure what Trello is, do yourself a favor and check it out).
With Trello for Slack, you’ll be able to seamlessly:
- Add new cards
- Join cards and boards
- Change due dates
- Attach conversations to cards
- Get card and board previews in Slack
Of course, we love our CloudApp Slack integration.
CloudApp helps you communicate at the speed of sight, letting you create and share a variety of visual content with your team, customers, and market.
With our Slack integration, you can instantly share any content you create in your workspace, including:
- High definition video recordings with audio, using CloudApp’s screen recording software
- Personalized webcam recordings (video with webcam at the same time!)
- High quality digestible content using the GIF creator app
- Annotated screenshots and images
And we’ve made sure our Slack integration is unfurling compatible – so you’ll be able to watch and view all your CloudApp content right inside the app.
Learn more about CloudApp for Slack Here
Slack Is Our Company of the Year. Here’s Why Everybody’s Talking About It
Stewart Butterfield has taken Slack from idea to software juggernaut in just over three years, entirely by word of mouth. What’s the secret to Slack’s phenomenal growth? It’s in the name.
It’s late morning on a Thursday in September, and Slack Technologies CEO Stewart Butterfield has convened a meeting with his design and product heads in the company’s low-key San Francisco headquarters. On the agenda is the question that’s been most on Butterfield’s mind lately: how his $2.8 billion startup, which makes business-collaboration software, can be as good with 250, 500, or a thousand people as it was when he founded it with a team of eight.
For today’s meeting, Butterfield, sporting camouflage suede wingtips and argyle socks, has prepared a list of “teachable principles” he wants his people to internalize. They include “Don’t make me think,” “More clicks is OK,” and “Data won’t settle any interesting question.” To elaborate one point, Butterfield, a former video-game designer, offers a metaphor involving the game Minesweeper, wherein success or failure hinges on the player’s first move. “Design of software is no easier than Minesweeper,” he says. “I don’t feel like we’re starting over enough. There’s one little nugget on the first day, and it’s never questioned, never revisited.”
Butterfield is off and running when something distracts him: Brandon Velestuk, Slack’s design director, is videoconferencing from Vancouver, and his chair is squeaking. “You know how those fucking chairs make that fucking noise?” Butterfield says. “Can you take all the squeaky ones and drag them out of there?”
For another CEO, this moment might qualify as a lapse of focus. For Butterfield, it’s a handy object lesson: If you’re willing to tolerate squeaky chairs, what else are you letting slide? No element is too minor for his attention. All the bathrooms in Slack’s three offices play French radio because he believes no one should have to hear their co-workers’ bathroom noises. He personally wrote the first several thousand tweets from Slack’s Twitter account. Minutes before his chairs outburst, he was suggesting a new seating plan for Slack’s designers, to reduce competitive time wasting.
“You’re here! The day just got better.” -Slackbot
Equal parts ADD and OCD, this extreme attention to detail has made Slack, by some measures, the planet’s fastest-growing startup. Twenty months after its February 2014 launch, it had more than 1.7 million users, 480,000 of them with paid accounts that cost $8 to $15 a month. That adds up to $45 million in annual revenue, and blows away the conversion rate of other “freemium” enterprise software products. Its user base grew 5 percent each week for 70 weeks running.
Salesforce, eBay, NASA, HBO, Intuit, and Mansueto Ventures (which publishes Inc.) are among the estimated 90,000-plus companies using it. “We’ve been looking at our growth week on week for the past year saying at some point real soon, it’s going to slow down,” says Cal Henderson, Slack’s CTO and a co-founder. “Otherwise, more people than live on the earth would be using Slack.”
But it’s how Slack has achieved its spectacular growth that explains why it’s our Company of the Year. Communication is the essential activity of the information economy, and keeping that communication efficient is the essential challenge. In survey after survey, knowledge workers report email and meetings as their biggest drains on productivity. Plenty of software companies claim they’re making work communication less painful and more fun, but Slack is the only one that is doing it so well that its product literally sells itself.
That’s right: Slack doesn’t have any salespeople. Only recently has it begun to advertise. Ninety-seven percent of its new customers are referrals. People hear about how great Slack is–from friends who have it in their offices, or from co-workers who used it at their last job, or from people they follow on Twitter–try the free version inside their teams, then get so hooked on it, the corporate IT buyer is obliged to pay up or risk mutiny.What Cannot Be Accomplished on Such a Splendid Day?CODY PICKENS
That’s even more impressive when you consider that office software is not a product category known for inspiring warm fuzzies. As a communications platform that lets team members message one another, one-on-one or in groups, its innovations appear modest enough.
Conversation threads are easy to search later, flexible architecture cuts down on unnecessary chatter, and smart notifications let you concentrate on other tasks without missing something important. Slack plays well with other popular business applications, and there are cute flourishes such as emoji and animated GIFs. All nice ideas, but nothing mind blowing.
Yet somehow they add up to the kind of product people proselytize for in a way usually reserved for beloved consumer brands like In-n-Out Burger, Zappos, and Virgin America. “It was instantly apparent how much better it was than anything we had,” says Modest CEO Harper Reed, whose startup was one of Slack’s early test users.
His team has stopped using internal email, and his endorsement on Twitter helped bring in several other early customers. “People don’t feel this way about companies, and they definitely don’t feel this way about their work tools,” says Ali Rayl, Slack’s head of customer support.”It’s very, very, very quick for anyone who interacts with Slack to consider Slack, the entity, their friend. That’s super weird.”Harper Reed CEO, Modest
Slack is the exemplar of a trend analysts have dubbed the consumerization of enterprise technology. It’s the idea that the ubiquity of smartphones and the popularity of apps such as Facebook, Instagram, and Candy Crush have changed our collective expectations of how software should look and function, creating huge opportunities for business applications as intuitive and user-friendly as the ones people use for fun.
But it’s a big jump from user-friendly to user-adored. In his book Can’t Buy Me Like, longtime Advertising Age columnist Bob Garfield explores how certain brands, like Patagonia and Krispy Kreme, tip over into consumer cults. The most powerful brands, he says, are the ones that people don’t just love, or even evangelize for, but also identify with. “It’s why people put public radio station stickers on their cars,” he says.
That Slack users feel an emotional attachment to the brand is no accident. From its earliest days, Butterfield and his co-founders have sought to ensure that, besides useful, Slack, the product and the company, would be fun, thoughtful, humane, whimsical, and erudite. When you open the app, it greets you with a welcome message like “What a day! What cannot be accomplished on such a splendid day?” or “You look nice today.”
Users can bring their own whimsy to the party by manipulating the programmable host, Slackbot. At Modest, it’s set up to alert staffers whenever the doorbell rings; through an integration with Envoy, the sign-in software, it sends around a dossier on visitors before meetings. “It’s very, very, very quick for anyone who interacts with Slack to consider Slack, the entity, their friend,” says Reed, who ran technology for President Obama’s 2012 campaign before starting Modest. “That’s super weird.”inlineimage
Slack’s work force, now numbering around 300, has grown so fast the company has had to find new San Francisco offices twice in the past 15 months. Its current 48,000-square-foot space is a sublet from Eventbrite; even though it’s far from full, Butterfield would like another 30,000 feet or so. Managing a company growing by the hour is a high-adrenaline task. He likens it to parkour, the high-velocity urban-gymnastics discipline. “If you slow down, you’ll crash,” he says. “You’re constantly surveying the landscape for a ledge you can bounce off or a wall you can run up or a handrail you can flip over.”
Slack’s $2.8 billion valuation, attained when it raised $160 million from Social Capital and other top-shelf venture capital firms last May, puts it on the list of Silicon Valley unicorns. Firmer proof of its staying power can be found in how seriously big, established competitors like Microsoft, Google, and Facebook are taking it, and in the large number of startups hoping to eat some portion of Slack’s lunch. When Microsoft unveiled the latest version of its Office software in September, the company’s head of marketing, hyping its new collaboration and chat features, hopefully described it as a “Slack killer.”
Jason Fried, co-founder and CEO of the office communications company Basecamp (and an Inc. columnist), praises Slack’s growth, but cautions that chat is “not really a great way to have thoughtful, thorough discussions. It creates a lot of anxiety and fear of missing out.” Butterfield knows better than to dismiss any of these threats, but he’s not exactly sweating. “In the plausible universe of worst cases for us as a business, it’s still fantastic,” he says. “There’s always a question of the magnitude of success, but it would be almost impossible for us to fuck it up at this point.”
Butterfield, 42, isn’t the guy you think of when you think of enterprise software. He was raised on a commune in rural British Columbia by hippie parents who named him Dharma. (He changed it.) He has a master’s degree in philosophy. He named his dog LMNOP. He plays ukulele.
Butterfield enrolled at the University of Victoria with the intention of becoming a professor of philosophy. Midway through grad school, however, he noticed his friends with PhDs were having trouble finding jobs, while his friends with programming skills were living large amid the dot-com boom of the 1990s. Butterfield, whose summer job was building websites, changed his plans.
In 2002, he assembled a team to build an online video game called Game Neverending, a world-building fantasy adventure with social media elements. His collaborators included Eric Costello, Serguei Mourachov, and Henderson–the foursome would go on to be the nucleus of Slack–plus Caterina Fake, Butterfield’s then-girlfriend and later wife. (They divorced in 2008.)
It was a lousy time to be building a big online game: The dot-com bubble had popped, and Enron and WorldCom had further spooked the economy. “We were pretty much doomed,” recalls Henderson. Butterfield hatched a plan to take some of the code written for the game and turn it into a photo-sharing tool, with the idea of spinning it out on its own to generate revenue. The plan worked, sort of: Flickr, as it was called, was soon growing so fast, it couldn’t afford the new servers needed every week to host all the photos people were uploading.
“You look nice today.” -Slackbot
When Yahoo offered $25 million for Flickr, it seemed like the perfect answer. Shortly after the sale, however, Flickr got reshuffled into a division it didn’t belong in. While it languished, Facebook and YouTube rapidly overtook it as the biggest social sites. “We felt like we’d been sold a bill of goods,” says Henderson.
Butterfield gritted his teeth through three years at Yahoo, and then left in 2008, ready for a do-over. He summoned his co-conspirators (minus Fake) and set about building a massive multiplayer game called Glitch. Another social fantasy game, with a narrative involving giants and time travel, Glitch raised $17 million from Accel Partners and Andreessen Horowitz, but the timing was again bad: They were building a desktop game at a time when users were migrating over to mobile devices.
After some hard conversations, Butterfield and his partners made the decision to shut down Glitch in October 2012. Butterfield broke down in tears telling his staff. They offered the VCs their remaining money back, about $5 million, but were told to keep it and try to build something else with a skeleton crew.
Taking stock of the IP they’d amassed, they hit on one idea so obvious no one remembers exactly who suggested it first. While building Glitch, the team had been communicating via internet relay chat, a chat technology that organizes conversations into channels. An effective messaging tool was essential, because Costello was in New York City, Mourachov in Vancouver, and Henderson in San Francisco. With Butterfield splitting his time between the latter two, the whole team was rarely in one time zone.
Over the years, they had written their own IRC application, refining it again and again to suit their needs. “We knew that whatever it was we did next, we didn’t want to do it without a similar system,” says Henderson. Maybe that meant other companies might want it too?
It was Butterfield who came up with the name Slack in a middle-of-the-night fit of inspiration. He visualized it as a loose piece of string connecting two tin cans. “Communication is one of the things that causes tension in an organization, and we wanted to relax that,” he says. Almost everyone else hated the name, pointing out that slacking is the opposite of working–bad advertising for productivity software. Butterfield, who liked the cheekiness and loved the sound of the word, coined a “backronym” to justify it: searchable log of all communication and knowledge. He got his way.
Over the next 17 days, Butterfield typed out a pitch deck explaining what Slack would be: All your team communication in one place, instantly searchable, available wherever you go, a platform that “builds up to the edge” of other applications, like Excel or PowerPoint, but doesn’t seek to reproduce them. Almost to a letter, it’s the road map Slack has followed.
That sort of straight-line progress is rare. “In software design, it’s all about making a guess, trying it, and then learning from the experience,” Butterfield says. He believes he and his co-founders created a perfect product because, in a Zen twist, they weren’t thinking about it as a product at all. “We were totally non-self-conscious about it,” he says. “It was just, ‘It’s driving me crazy that I can’t search’ or ‘It’s driving me crazy I can’t post from iOS,’ and then we’d spend the minimum number of minutes fixing it.”
“It’s not how you want to start companies, necessarily, but there’s something to be said for the organic nature of it,” says Accel’s Andrew Braccia, who sits on Slack’s board.
Also present from the very beginning was Slack’s unique approach to customer support. Rayl, who oversees it, was one of Slack’s original eight employees; her team is now the company’s largest. It’s her job to ensure that what is often the most frustrating experience a user has–trying to get answers when something’s not working–is among the most delightful. “We’ve always thought Slack is not just this thing you open on your computer or your phone; it’s every interaction someone has with us,” Rayl says.”Work hard and go home” is a motto around the office. One of the features coming next to Slack: a do-not-disturb mode.
Thinking about what she wanted Slack’s interactions with customers to feel like, Rayl considered the companies best known for inspiring loyalty, like Virgin America and Zappos. But the one that stuck with her was a Filipino burrito truck called Señor Sisig. Family lunch is a tradition at Slack, and when Señor Sisig comes to the neighborhood on Thursdays, scores of Slackers line up for it.
Somehow, the woman who works the window seems to know every regular’s usual order. “The experience of that super personal touch, where I am a person to that person giving me a burrito–that’s fucking amazing,” Rayl says.
To recreate that feeling, Rayl tries to hire customer support reps with emotional intelligence and writing ability. Technical knowledge can be taught; personality is paramount. “We are a very liberal-artsy company,” Rayl says. “You need to feel like you’re talking to someone who has read a few books–someone who has a lot of interests outside the office, but right now they’re just hanging out with you, talking about Slack.”
It’s 6:30 p.m., and Butterfield is hanging out, talking about Slack. He has read more than a few books; last night he finished Ta-Nehisi Coates’s Between the World and Me and then fell asleep starting Judd Apatow’s Sick in the Head. Now, at the end of a 12-hour workday, he’s a little spent.
It’s Slack’s moment to seize, and Butterfield has the anxiety level to match. Having all that cash in the bank is useful, but with it come high expectations. People quit great jobs at Google and Uber to work for Slack on the assumption it will get bigger still. “Not that the expectation that everyone should make millions of dollars is all on me,” Butterfield says, “but the expectation that they didn’t make a dumb decision that was harmful to their families is.”
His job these days, especially when he’s in San Francisco, is less about making stuff and more about communicating values. The only way to prevent the organizational drift he fears as Slack scales up is to “continually remind people” what it stands for. Hence those teachable principles. Butterfield even hired someone with a doctorate in education to oversee internal training.
Having been part of two failed startups, Butterfield has no illusions about how often opportunities this big come around. But by this time of evening, Slack’s offices have pretty much cleared out. That’s how Butterfield wants it. Back in the Flickr days, he worked 60-plus hours a week and expected everyone else to keep up. Since then, he’s become a different kind of boss. He and his co-founders are all parents, and they’ve been careful to make Slack a place where grownups with lives feel welcome. “Work hard and go home” is a motto around the office. One of the features coming next to Slack: a do-not-disturb mode.
Note the irony here. The guy whose company allows teams to defy the constraints of time and space believes the best work happens when people get together in a room, have lunch together, go home on time. “Most people will have a small number of effective hours to work, and to the extent those hours can overlap with other people’s, the net effect will be more impact,” Butterfield says.
It’s a compelling premise: that you can get more done at work, better understand your co-workers, and generally like your life more if you take some of the tension out of the string. Just as Butterfield and his team developed their product by using it, they’re creating the culture they want to project by living it. The secret of Slack’s success? It’s right there in the name.
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